Autumn - the ubiquitous pumpkin flavour everywhere. Makes for a nice addition to the Wychwood fantasy characters (yes - I am sadsack too), but that's all the merit here. The beer itself has that sickly artificial pumpkin flavour that haunts coffee, biscuits, candy et al at this time of the year. Wychwood have also started using novelty type too which I think is a step too far. It's a fine balance between seasonal fun and gimmick.
Still - there's an evil Pumpking dude crawling out of your brew! Kind of cool.