Origin: Wellington, New Zealand
The marketing blurb states "just as the term digital is all about zeroes and ones, the concept of IPA is all about malts and hops." A little tenuous perhaps but who cares - it looks great. In fact I think this in the only time I've ever seen justification for printing a QR code. The white has been embossed here too which adds another level of deliciousness.
And how can the name not bring a smile to your face? Not all puns have to be shitty and predictable. And the beer is pretty good too, full of hoppy goodness. Recommended.