Origin: Stockport, Cheshire, England
Not much of an IPA - more fruity bitter. Certainly no big hop hit that I was hoping for. It's not bad, just a little misleading. Still a decent ale in itself.
The label is quirky - a die cut portrait of a hop bearded hepcat. Conceptually it's pretty heavy-handed if this really aiming at a 'hipster' demographic - I'm guessing it's more aimed at dads in shit rock bands / mid-life crisis types than anything authentically 'cool' (whatever that means).
Regardless I liked the fact Robby's chose to lead with an illustration. Perhaps a little more effort needed in integrating the hops into the beard though. Looks suspiciously like a cut and paste job. Sorry guys.